A magazine advert for Party Poker has failed to get a clearance from the Advertising Standards Authority in the UK.
The advert headline stated:
Warning! be careful where you win, players win more at Partypoker
Then it went on to say
Play for a 2million dollars guaranteed prize pool … find out why more people love to win at PartyPoker.com*
The asterisk was linked to small print that stated
Poker Players Research Ltd Opinion Poll, May 08, Sample size 10,000
Complaints where made that the advert was misleading and maybe false advertising.
The ASA considered that readers were likely to infer that they could win more money playing at Party Poker than at other website. The Authority expected to see actual hard evidence showing that players had won more money playing at Party Poker than at other website.
ASA commented:
Because we had not, we concluded that the claim could mislead
In addition to this the 2nd complaint could cause serious confusion as readers may interpret the claim as a subjective one that was based on the expression of the poll participants opinion. It also added that the survey respondents had not been asked to name their preferred or favourite website.
Click here to read our review on Party Poker and see whether or not the website is for you.
